Overcoming Relationshipping Execution Challenges
In my article “You Will Create More Value with A Relationshipping Plan” the idea was to pursue a unified customer experience across the customer journey. My purpose here is to suggest ways for your team to execute this well. In my experience there are three main areas of challenge to doing this well.
Where Are We with Brand Personalization?
In 2019 marketers were catching the wave of brand personalization. I was a strong advocate of it then, and strongly recommended it in my book Relationshipping published in 2020.