Case Studies

Relationshipping Consulting uses its years of agency management experience to help the C Suite of your agency craft a successful business model, 2 or 3 year plan, and the strategies and tactics to make it work. Key in this task is to understand the current wave of growth from siloed deliverables to unification of journey touchpoint efforts. The task here was to identify the adjustment to the business model and for best results focus business development on what to sell, and what verticals are best to grow.

The Head of Marketing for this growing chain of dental offices engaged Relationshipping Consulting to audit their patient engagement spending and results for a couple of reasons. The first is that the new patient goals were not being met. The second was to review the allocation of the spends especially in regard to competing with local dental practices in their office geographies. One of the guiding principles of optimization is balance. There needs to be a proper allocation of spend between traditional 20th century offline media and digital media. And there needs to be a balance between awareness efforts and performance marketing efforts. Last we found that more spend on retention efforts could be more productive than some of the acquisition spends.

After great success in Europe and Asia this company entered the US marketplace and began competing with the leading brands, such as DraftKings and Fox Bets. This marketplace is complex because it is governed state by state with local governments and authorities. To optimize budgets bettors need to be understood by their local geographic betting behaviors, specifically what sports they like and what teams they like. Key to optimization in this marketplace is the balance between awareness spend and performance marketing spend, with brand personalization vital for appealing to the bettor's fan interest.