There is a Right Way to do Consumer Data Privacy
Privacy is the Eighth P in the Eight Ps of Relationshipping. In my last article I did not elaborate on Privacy, only to say let your customers control their data and reward them for it.
The New 8 Ps of Relationshipping
Meet the new Eight Ps of Relationshipping: personalization, product personalization, presence, pervasiveness, publishing, platform, prediction, and privacy.