Overcoming Relationshipping Execution Challenges
In my article “You Will Create More Value with A Relationshipping Plan” the idea was to pursue a unified customer experience across the customer journey. My purpose here is to suggest ways for your team to execute this well. In my experience there are three main areas of challenge to doing this well.
Are You Developing Real Connections With Your Customers?
We need to move on from marketing, which is being overtaken by the technology revolution in which we are immersed.