The New 8 Ps of Relationshipping
Meet the new Eight Ps of Relationshipping: personalization, product personalization, presence, pervasiveness, publishing, platform, prediction, and privacy.
Where Are We with Brand Personalization?
In 2019 marketers were catching the wave of brand personalization. I was a strong advocate of it then, and strongly recommended it in my book Relationshipping published in 2020.