You’ll Create More Value with a Relationshipping Plan
It forms the basis for optimum budget allocation. It seeks to connect the dots (all touchpoints across the journey) for a uniform, good customer experience. A marketing plan is just not designed to do this.
Strong Customer Valuation for Strong Corporate Valuation
Fair notice to C-titles: My charge is to spend the rest of my career advocating for an approach to running companies that connects the dots between corporate value and Relationshipping.