Wiedemann: Likely You Can Pitch, but Can You Catch?
Having strong outbound efforts and a weak inbound search net is like having an ace pitcher on the mound, but a less experienced catcher behind the plate allowing passed balls and stolen bases.
Where Are We with Brand Personalization?
In 2019 marketers were catching the wave of brand personalization. I was a strong advocate of it then, and strongly recommended it in my book Relationshipping published in 2020.